AutoPlac.ba is a platform for purchasing and digital advertising of car sales in Bosnia and Herzegovina, created with the aim of providing users with a unique experience in accordance with the highest global standards.
My role in this project was to create a visually appealing user interface. Before that, not to forget, I also designed the logo and brand guidelines.
The main focus of AutoPlac.ba is to enable sellers to reach their target audience faster and easier, while at the same time providing customers with personalized offers through complex algorithms on various advertising channels. Basically, we do the work for you to make your search for the perfect car easier.
In addition to advanced advertising, we paid special attention to search functionality and filters on our platform and mobile application. Our algorithms have also learned to recognize common typos when searching, such as "ausi" instead of "audi" or "gofl" instead of "golf".
To facilitate the process of adding ads, we have integrated the popular OpenAI, which means that the platform automatically generates sales descriptions based on the information you have entered about the item, saving you time and effort.
With us, there is no limit to the number of photos you can add to each item, so you can present your product in all its glory.
Our team has also developed a Machine Learning model that analyzes user searches and notifies you when the item you are looking for appears on the platform, via push notifications, SMS, e-mail or other communication channels.
Additionally, we've integrated CarVertical's mileage and car history check, allowing you to learn more about the vehicle you're interested in, at significantly lower prices.
For the ultimate sales experience, AutoPlac offers packages with various benefits for everyone's needs. The user can get automatic item renewal, verification, group vehicle promotion, and many other benefits at significantly lower prices.
Be sure to check out the project on Behance as well.